Healthcare & Pharmaceuticals
🟢 SERP-Grounded (Light Telemetry)
Upjohn
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
0.1%
-0.1% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:NegativeThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
Viatris
Competitor Displacement Rate
0.1%
Competitors are displacing Upjohn in 0.1% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: The generic and biosimilar market is highly competitive, with Upjohn (now Viatris) facing pressure from competitors with broader portfolios and more aggressive pricing strategies.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[fiercepharma.com][generics.com]⚠️ Identified Vulnerability:Market Consolidation
Primary Threat Identified:Viatris
Target Persona:Generic Drug Purchasers
🚨 Threat Velocity:7/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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