Travel, Hospitality & Dining
🟢 SERP-Grounded (Light Telemetry)
Vrbo
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
40.0%
+3.0% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:DominantThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
Airbnb
Competitor Displacement Rate
15.0%
Competitors are displacing Vrbo in 15.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: Offers a strong alternative for vacation rentals, focusing on entire homes. Faces intense competition from Airbnb's network effect and user experience.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[tripadvisor.com][booking.com]⚠️ Identified Vulnerability:Network Effects
Primary Threat Identified:Airbnb
Target Persona:Family Vacation Planners
🚨 Threat Velocity:4/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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