Financial Services & Fintech
🟢 SERP-Grounded (Light Telemetry)
Westpac
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
20.0%
-5.0% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:VulnerableThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
Commonwealth Bank
Competitor Displacement Rate
30.0%
Competitors are displacing Westpac in 30.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: Westpac appears to be losing ground to competitors offering more integrated digital banking solutions and potentially more competitive interest rates on key products.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[finder.com.au][canstar.com.au]⚠️ Identified Vulnerability:Digital Experience
Primary Threat Identified:Commonwealth Bank
Target Persona:Everyday Digital Consumers
🚨 Threat Velocity:6/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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