Retail & E-Commerce
🟢 SERP-Grounded (Light Telemetry)
Winners
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
15.0%
-3.0% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:VulnerableThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
TJ Maxx
Competitor Displacement Rate
60.0%
Competitors are displacing Winners in 60.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: Competitors offer a more curated and frequently updated selection of branded goods at discount prices. Algorithmic favor may be given to retailers with stronger online presence and perceived value in off-price fashion.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[tjmaxx.com][marshalls.com][rossstores.com]⚠️ Identified Vulnerability:Inventory Freshness
Primary Threat Identified:TJ Maxx
Target Persona:Discount Shoppers
🚨 Threat Velocity:7/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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