Retail & E-Commerce
🟢 SERP-Grounded (Light Telemetry)
Woolworths at Work
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
30.0%
+0.5% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:VulnerableThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
Gourmet Direct
Competitor Displacement Rate
40.0%
Competitors are displacing Woolworths at Work in 40.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: Woolworths at Work competes in a niche market against specialized corporate catering and meal delivery services. Competitors often offer more flexible solutions and cater better to specific dietary needs, leading to customer churn.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[bizbash.com][catererlicense.com]⚠️ Identified Vulnerability:Service Customization
Primary Threat Identified:Gourmet Direct
Target Persona:Office Managers
🚨 Threat Velocity:5/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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