Retail & E-Commerce
🟢 SERP-Grounded (Light Telemetry)
Woolworths Supermarkets
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
35.0%
+2.0% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:NeutralThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
Coles
Competitor Displacement Rate
18.0%
Competitors are displacing Woolworths Supermarkets in 18.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: Coles' strong emphasis on low prices, particularly through its private label brands, and effective online grocery delivery options are drawing customers seeking value and convenience.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[coles.com.au][iga.com.au][woolworths.com.au]⚠️ Identified Vulnerability:Price Competitiveness
Primary Threat Identified:Coles
Target Persona:Value-Seeking Households
🚨 Threat Velocity:5/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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