Media & Entertainment
🟢 SERP-Grounded (Light Telemetry)
Wurl
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
35.0%
+0.5% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:VulnerableThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
The Roku Channel
Competitor Displacement Rate
40.0%
Competitors are displacing Wurl in 40.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: Wurl operates in a highly competitive FAST channel market dominated by players with larger content libraries and more advanced ad-tech. Its limited brand recognition and distribution partnerships hinder user acquisition.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[therokuchannel.com][tubitv.com][pluto.tv]⚠️ Identified Vulnerability:Distribution Reach
Primary Threat Identified:The Roku Channel
Target Persona:Free Streaming TV Viewers
🚨 Threat Velocity:7/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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