Retail & E-Commerce
🟢 SERP-Grounded (Light Telemetry)
Zoopla
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
35.0%
+2.0% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:NeutralThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
Rightmove
Competitor Displacement Rate
50.0%
Competitors are displacing Zoopla in 50.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: Competitors provide more detailed property insights and a streamlined user interface for property searches. Algorithmic favor may go to platforms offering superior data visualization and agent connectivity.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[rightmove.co.uk][onthemarket.com]⚠️ Identified Vulnerability:User Interface
Primary Threat Identified:Rightmove
Target Persona:UK Property Seekers
🚨 Threat Velocity:5/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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